Why Your Content Marketing Can Never Be "Too Niche" To Strike a Chord
For years, digital marketing experts have been saying that if you really want to strike a chord with your audience, you need to get as specific as possible with the type of content you're putting out into the world. In other words, you need to find a niche - your small little corner of the Internet that feels exclusive - and lean into it as hard as you can. Believe it or not, not only is this still the case, but many agree that now is the time to get even more specific than ever before. The Power of Personalization Part of this has to do with how search engine algorithms and even things like artificial intelligence are becoming more fine-tuned, trained to serve content to people who will engage with it the most. The more specific and personal you get in the topics you're writing about and even how you're writing, the better your odds are of getting picked up by those algorithms. Why does this all matter? Because according to one recent study , about 90% of leading m...