Google Might Be Crawling the Web Less Frequently. What Does That Mean For Your SEO?
When people think about the major search engines like Google, they usually start to examine the mythical "algorithm" behind it all. Naturally, Google in particular keeps the specific way this algorithm works closely guarded to attempt to stop people from gaming the system with "Black Hat" SEO tactics. But there is another integral part of the process that we do know a great deal about - Google's own crawlers. Also sometimes referred to as spiders , these are the programs used by Google to discover and scan websites by simply following one link to the next and beyond. The crawler will go through your website to search for relevant keywords, to see what has been updated or newly posted, and more. The more frequently you publish high value, relevant content to your site, and the more frequently Google crawls it, the faster you'll rise to the top of the search engine results pages. Which is why it's such a big deal that Google announced they'll poten...