Why Author Authority is More Important Than Ever
Much has been written about how an era of auto-generated content may be upon us. On the one hand, it's easy to see the appeal of being able to take a topic, put it into a utility, and have it spit out a blog post or white paper instantly. However, the reality of the situation, especially in terms of website design Toledo services, couldn't be farther from that idea. Google in particular has said that when it comes to SEO and its own search engine algorithm, it prioritizes content that was "written for humans, by humans" above all else. When you also consider that Google remains the far and away leader in terms of global search engine market share , you begin to understand why the robots won't be replacing humans at content creation anytime soon. Indeed, one of the most important SEO trends of 2023 has to do with the inverse of that idea: author authority. The Power of Author Authority: Breaking Things Down Anybody with a computer and a bit of time on their...