The Rise of AI in Modern Day SEO and Digital Marketing: Breaking Things Down
If you've been paying attention to the news recently, you've no doubt heard of artificial intelligence-driven tools like ChatGPT. Even though it only launched at the end of 2022, people are already assuming that ChatGPT can be used for just about everything - and digital marketing tends to be at the top of that list. While artificial intelligence as a concept can certainly be beneficial in areas like search engine optimization (SEO) and digital marketing, it isn't necessarily in the way that a lot of people think. This is true in a number of different ways, all of which are worth exploring. The Era of Artificial Intelligence Is Upon Us To be clear, the increased use of AI in the digital marketing space has nothing to do with replacing human beings or the creativity they bring with them. It's not like you can type a few keywords into a prompt and have an AI bot spit out the perfect website or other type of collateral. Instead, it's about using artificial inte...